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Develop a marketing plan with our template What to include in your marketing plan Set clear objectives and find out how to reach them Get direction for all your marketing activities Small Business Victoria's Workshops can help you develop a marketing action plan or refine your existing marketing plan.
Find a workshop near you. Why you need a marketing plan A good marketing plan will help you: When writing a marketing plan you need to be clear about your marketing objectives and how you're going to achieve them.
Use our marketing plan template to set realistic and measurable objectives, includes budgets and action plans, and allocate responsibilities.
Marketing plan template DOCX Some marketing plan templates may vary, but a good marketing plan captures basically the same information.
The contents of your plan should include: A background analysis Give some background about your business. Detail the opportunities and challenges that your business has come across along the way.
This helps define your business's capabilities and identify opportunities within the market. It will also play a key role in helping you to meet your customers' needs.
Read more about how to do your market research. Your marketing objectives What do you want your marketing plan to accomplish? Your objectives may be financial, with a goal to increase sales, or marketing focused to build your brand, and increase awareness of your product.
A marketing strategy and marketing mix An effective strategy will help you to define the overall direction for your marketing program. It will also detail how you're going to bring your products and services to market in ways that will satisfy your customers.
The elements that make up your marketing strategy are often referred to as the marketing mix. In this case, your mix will include the 7P's of marketing - product or servicepricing, position, promotion, people, process and physical environment.
Read more about marketing strategies and tactics. Actions plans and budgets Strategies and marketing goals are theoretical objectives. It's your action plans and budgets that will bring them to life, and represent key tools for implementation.
To ensure they're successful, they should be detailed, definitive and revisited regularly.
The organisational implications Organisational implications are often overlooked when business owners tackle a marketing plan. For example, if your goal is to increase your customer base by 15 percent, and your staff by 10 percent — will you be able to house them in your current offices?
Could you outsource some tasks? It's important to consider and document these decisions in your plan. An evaluation and monitoring plan To ensure ongoing improvement, it's critical to test and measure the results of your marketing activities.Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch.
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